Unless you call people to do what you’re wanting them to do you’re unlikely to get them to take that action. Many bloggers worry about being too aggressive with their calls to action, some to the point of not ever issuing them or doing them in just subtle ways that they’re ineffective.
While it’s possible to be too aggressive in your calls to action I think bloggers could do well to be a little bolder in many cases.
Calling your readers to your desired action can happen in numerous places on your blog including in blog posts (which is where they are often most effective), in your navigation menu, in your sidebar, on internal banner ads etc.
Positioning
One of the biggest lessons I’ve learned about getting people to take action is that it is often largely about ‘positioning’.
I discovered this in the early days of optimising the ads on my early blogs. Putting an AdSense ad over in the sidebar initially seemed like a logical spot for them – but the night I put them inside my content and wrapped the content around them I saw the click through rate skyrocket (I found it hard to sleep that night I was so excited).
Why did it work? The answer is simply that I started putting the ads where readers would see them.
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